First fair presence for VENTZKI in autumn 2009 at the 28th MOTEK trade fair for assembly and handling systems in Stuttgart - with expectations exceeded
For the first time as a member of Carl Stahl Group, VENTZKI presented itself with great success at the leading trade fair for assembly, handling and automation technology. Roughly 70 contacts were established at the MOTEK in Stuttgart directly and almost one third of them led to specific inquiries or requests for offers for various products. In several cases, customer visits were requested to talk about pending projects; in all the rest of the new contacts, workplace systems and planned investments could subsequently be discussed in detail with the prospective customers. All in all, the expectations of the VENTZKI sales team were more than satisfied regarding the outcome of the 4-day fair for assembly, handling and automation technology.
Many of the 32,000 visitors to the fair were pleased to see that Ventzki was back again and presented itself anew as a premium manufacturer following the take-over by Carl Stahl Group in 2007.
“It was enormously important for us, in light of the previous crisis years, to present ourselves with a new and clear strategy after the change in ownership,” says Gregor Zens, the site manager, drawing a positive conclusion. Thanks to an attractive set-up at the main hallway of Hall 1, with a spacious stand that was open on three sides and decorated in the unmistakable red-and-grey corporate design, the VENTZKI team had lots of opportunities to enter into spontaneous conversations with visitors.
Exemplary VENTZKI products presented, and shown in operation, were two electrohydraulic lift and tilt stands with a load capacity of 2,000 kg. Another eye-catcher was a dump stand with belt conveyor, shown using a simulated, simplified work process. Besides, visitors could test two pneumatically operated lifters with joystick, plus a spring-driven lifter rounding off the range of exhibition products. In addition to such handling systems, which are primarily intended to facilitate the processes of assembly workstations, VENTZKI has significantly extended its product range by recently including high-quality vacuum lifters and aluminium cranes in order to be able to offer total solutions as a system provider.
“Our sales force attends to our customers regularly. This allows them to develop customised solutions proactively in direct reflection of on-site manufacturing conditions, and offer and market them successfully,” says Gregor Zens, who had numerous conversations with visitors during the event, presenting the company again and again, explaining projects for customised solutions, and distributing Ventzki's new corporate profile brochure among the visitors. Many of the 1,000 exhibitors also paid a visit to the attractive Ventzki stand to establish ties during the 4-day event.
Lots of new customer contacts were additionally generated by activities apart from the trade fair, particularly through the efforts of the reinforced sales team. VENTZKI will continue to implement its growth strategy as a premium manufacturer of handling technology by expanding its market presence - e.g. by additional marketing via the online shop and industrial equipment catalogue of Europe's largest provider of warehouse and industrial logistics products.
VENTZKI will also be a regular exhibitor at the MOTEK in the years ahead, as the company considers it essential to be directly available to its customers there again - as a “partner for efficiency and ergonomics” in connection with complex handling systems.